January 21-25, 2015

Final Year of Humana's Title Sponsorship

Dear Humana Challenge Volunteer:

By now I'm sure you have heard in the media and/or from a friend that Humana is opting out of their title sponsorship of the Humana Challenge after the 2015 event. I am writing to give you an update on the situation.

While Humana has decided to discontinue their sponsorship after the 2015 tournament based on the changing nature of their business, everything is moving forward in a business-as-usual manner for the Humana Challenge in January. As part of their sponsorship for 2015, Humana will maintain its level of investment and participation in community activities and overall commitment to making the tournament one of the best on the PGA TOUR.

Moving beyond 2015 we are in a great position with several prospective title sponsors very interested in jumping on board to partner with Desert Classic Charities, the Clinton Foundation and the PGA TOUR. The PGA TOUR has two executives - one in New York City and one at their Florida headquarters - who work all year developing title sponsor prospect relationships. Along with the Clinton Foundation, we at Desert Classic Charities are working closely with the PGA TOUR to find the right fit for us.

In addition to running a first-class golf tournament, we have established a unique platform that presents a very important initiative focused on improving individual and community health and well-being that is envied among PGA TOUR events and professional sports in general. Because of our unique position, the opportunity for a title sponsor to get involved and make a statement with our tournament as the backdrop is generating a lot of attention and keen interest.

Our first priority is to secure a title sponsor that is operating in the health and well-being space and/or involved in initiatives in its business model that highlight these important issues.

I can assure you also that the Clinton Foundation's involvement, as an important and active partner in the tournament, is going forward full speed unaffected by the title sponsorship.

As we search for a new title sponsor the PGA TOUR has given me its full assurance that is is standing behind the tournament as we continue to present the highest quality PGA TOUR golf in the Coachella Valley every January. The tournament has a secure future here in the desert.

It has been my distinct honor to shake hands with, high five and hug as many of the tournament's volunteers as possible during my two years at the helm. Whether it has been at the courses, out in the community or at our celebration parties, I have been overwhelmed by the great people who volunteer their time, talent and positive energy to help us fulfill our mission to help those in need in the desert communities through the major contributions we make to local charities. If we have not met yet, I sure look forward to it this year. In my opinion you hold the highest position in the tournament because of your gift to the community as a volunteer.

I look forward to seeing you soon as we gear up for another wonderful tournament in January.

Best regards,

Bob Marra
Executive Director/CEO

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